The Rise of Word of Mouth Marketing and Why You Should Care

Customers Spread the Word About Your Brand

It’s an old concept that’s being brought to the forefront of modern-day marketing strategies: word of mouth marketing (WOMM). When a consumer talks about a brand that they use and love, they are proving to be the Most Valuable Player of your marketing team. After all, 92% of consumers trust referrals or recommendations from people […]

A Guide to Global and National Business Holidays for Your Social Media Marketing

Businessman Creating a Social Media Marketing Campaign

No matter the industry, a company should always be striving to stay connected to their audience and provide relevant and timely content across their various social media platforms. That’s why we’ve compiled a list of national and global holidays to plan for and celebrate at your office, or at least on social media. By posting […]