If you’re a business owner, then you’ve probably benefited from many of the latest technological advances. Even things like emails and text messaging are probably making your business run smoother and more efficiently than it had in the past.
But does that mean that it’s time to stop using innovative technology to push your business forward? Here are some tips on how to enhance your customer experience, and ultimately increase your revenue, by using technological tools.
Encourage Customer Feedback and Experience
Information age says that an app called Yotpo leverages customers’ user-generated content, such as social media posts and online reviews, and puts it all in the same place for you to see.
Leveraging user experience by mapping the data points back to your internal system can have huge impacts on your business, from improving user experience during the ordering process (you might hear that your website was confusing, or didn’t work in a certain browser for many customers) to actually updating your product (if more than a couple customers are reporting the same experience, chances are, something’s up).
Increase Your Presence
By starting to interact more directly with your customers through reviews, direct contact via phone or email, and starting to amass that large quantity of user-generated content data, you’ll increase your brand recognition, and presence in the consumers’ lives. CustomerThink says lead automation and follow-up automation is the successful company’s friend.
Stay Connected
Automation is a good thing at the end of the day because it erases human error—but you don’t want to let it take over too much control in your sales process. Getting personally involved with your customers is how you build a trusting relationship with them that will keep them coming back to your products for years to come, and promoting you to their friends. To do this, you’ll need a reliable phone system, like Vaspian. Learn about phone system features, or call us today at 1-855- 827-7426 to learn more!
