Sometimes a business card is your initial debut into a networking conversation and other times it’s the closing remark that will hopefully leave a positive lasting impression. No matter the technique you utilize, your efforts will only be noticed if your business card stands out. It’s this tiny, yet powerful item that essentially equips your potential business partner, future employer, or client with the information they need to start your professional relationship together.
Business card content
Most business cards are 3.5 x 2 inches, which leaves little room for the novel you feel inclined to write. However, keep in mind that this marketing tool is meant to be simple and act as a visual representation of you and your talents. Your business card should answer the following questions:
- Who are you?
- What do you do?
- How do I contact you?
- Why should I contact you?
That last question may not be answered in text, but your overall business card should instill some motivation to contact you after meeting whether that be due to a short sales pitch displayed or just a visually appealing and impressively designed business card.
Visuals are vital to an effective business card design
The best place to start when creating your business card is with your logo, whether it be your personal branding or your company’s. From there, your design should complement your logo and text, without being too overwhelming on the small canvas of a business card.
Your design should show creativity and express who you are as an individual and a professional. Be sure that your text is clearly legible and remember to embrace the empty space. Full coverage of a business card can be too distracting, so the extra white space will prove beneficial.
Communication is key
As we said before, your business card and in-person interaction are two halves of a whole; both need to be outstanding among the rest. When conducting business, effective communication is essential to your success. So, once you have your business card at the ready, your conversation with your selected audience needs to be on point.
Whether it’s doling out your perfected business cards or utilizing the features of your VoIP phone system, communication between you and your audience should be of sound quality. From entrepreneurship to a large corporation, Vaspian offers a more reliable, powerful and affordable solution that will manage or expand your communications system. Call us at 855-827-7426 to optimize your communications today!
