How to Improve Collaboration in Marketing with a Business Phone System

How to Improve Collaboration in Marketing

In the world of marketing, collaboration is key. Sometimes you’re a small marketing team working within a large organization, having to work with multiple departments and agencies in order to best spread your message. Other times you’re a marketing agency, working with several clients and businesses to best market their product. Whatever kind of marketing you’re involved in, you have to work with other people. It’s unavoidable, and it’s why collaboration is so important in making sure your marketing team reaches its goals. But how do you go about doing that? Well, investing in the right phone technologies to improve your communication is a great way to start. Here are just some you should consider implementing:


Conference calling is essential when working with multiple people on a project. This is especially the case if your clients are based on the other side of the country and can’t physically come to meet you. Not to mention that with conference calls, you can have an unlimited number of members in on the same call, making it easier to get everyone to sit down and talk, no matter where they are.

Auto Attendant

An auto attendant is an automated greeting that provides each caller with a menu for them to choose from. This ensure that the caller is directed to the person they want to contact; or, if that person isn’t available, they’re directed to another agent who can help them with their problem. This is especially helpful for marketing agencies who have hundreds of clients all across the country.

Remote Office Services

According to recent studies, 70% of people globally work from home at least once a week. This likely means that you have at least a few people on your team who permanently or semi-permanently work from home. If that’s the case, then it’s crucial that these people stay connected to the rest of your team in order to complete projects effectively and on time. The only way this can be done is to invest in remote office services so that your telecommuters can do everything that your in-office workers can do. This includes setting them up with a softphone, a phone directory, hot desking, and more.

Voicemail to Email Transcription

As much as we may wish people to always answer the phone, that’s not always going to be the case. Whether they’re in a meeting or off on vacation, there will be someone on your team who won’t get a call and may be out of the loop on something important. A good way to avoid this, however, is to have voicemail to email transcription. Checking our emails is much easier than answering our phones sometimes, so by having a transcription of a voicemail right in our inbox, we can stay up to date on any changes that might be underway on a specific project.

CRM Integration

CRM software is crucial in staying up to date on everything that’s happening with a specific client. This is especially the case when you have multiple people at your marketing agency working one-on-one with the same client. As such, having that information always on-hand when you need it most is crucial, which is exactly what CRM Integration does. With CRM Integration, the information that your colleagues have compiled will pop up on your screen whenever that client calls you, making everything you need available to you right when you need it.

Marketing requires collaboration, and this can’t be done without the proper communication tools. If you find your marketing team or agency is struggling to collaborate on key projects, then contact Vaspian to see how our business phone system can help.

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